Your clients are scrambling to find reliable information online to support their own planning and decision-making processes. Is your website among their trusted sources?
Your marketing team likely maintains a polished website with smart blog posts supported by updates via social media and email.
But I think your clients may be expecting something more from your online presence. For example:
Your clients don't expect online content to replace direct engagement with your firm. Rather, they are conducting their own ongoing environmental scanning process — a process which may eventually lead back to specific activity with your firm.
Your team already has the subject matter expertise and client knowledge to support the creation of more robust client-focused material. I can help you pull it all together as efficiently as possible.
I can help you:
AI tools can be used to enhance the efficiency of the process - but AI alone will not be enough. To ensure a high-quality outcome, experienced humans must shape the content – especially where accuracy, tone and strategic alignment are critical.
I can work with your internal technical experts and other stakeholders to extract the relevant knowledge and create an authoritative package which addresses the needs of your clients.
A case study allows you to identify a problem commonly faced by clients, and describe how you applied your expertise to support a client through a process to resolve the problem.
A “thought leader” within your firm can offer his or her singular perspective to explain and interpret recent developments in technology, law or regulation related to your products and services.
Flow charts, calculators and infographics can aid in the understanding of complex processes or services and are easily shared by clients with their internal stakeholders.
A white paper can take an objective stance, providing a high level review of important trends or an in-depth look at the marketplace and how your firm fits in.
My services are competitively priced, in line with leading digital content providers, ensuring you receive exceptional quality at market rates. I can provide custom project cost estimates, tailored to your specific needs, and these estimates are offered with no obligation.
The return on investment in marketing and communication initiatives is always hard to measure. But what’s clear is that digital content is playing a rapidly growing role in the growth strategies of all businesses and the type of content offered is becoming more sophisticated.
Ultimately this is an investment in your relationship with your clients and potential clients. Offering more sophisticated digital content signals your recognition of clients' increasing need for authoritative online information to support their own planning and decision-making processes.
I’ve served the university innovation and commercialization ecosystem for years. Prior to stepping away from the practice of law, I was as Senior Legal Counsel (Research) for the University of Calgary.
In that role, I provided support for research and commercialization processes, negotiating research funding agreements and advising senior leadership on industry partnerships, intellectual property and policy compliance.
Managing complex communications was a constant challenge. I became highly proficient in synthesizing data, distilling essential information and creating reports and briefing material with maximum impact.
It was also routinely necessary for me to interact with accomplished scientists, engineers and other experts involved in developing and commercializing technology. With their help, I was able to deconstruct highly technical concepts into a digestible format and then relay understanding to others in plain language.
I have recently narrowed my professional focus to what I enjoy the most: creating authoritative written materials to support decision-makers in the B2B marketplace. I am no longer engaged in the practice of law and do not offer legal advice.
Please contact me for more information on what I'm working on now and how I can help you meet your objectives.
.jpg)
